Colorado Roadshow Visits GJ to Promote Tourism - WesternSlopeNow

GRAND JUNCTION, Colo.

To recognize National Travel and Tourism Week members of the Colorado Tourism Office (CTD) hit the road to talk about the importance of the industry, and Friday,

GRAND JUNCTION, Colo.

To recognize National Travel and Tourism Week members of the Colorado Tourism Office (CTD) hit the road to talk about the importance of the industry, and Friday, the agency made its 5th and final stop in Grand Junction.

The first annual Discover Colorado Roadshow worked to educate organizations on the importance of travelers.

According to the CTO, the state set an all time record in 2014 with more than 71 million visitors who spent more than $18 billion, generating more than $1 billion dollars in tax revenue.

Spokesperson Amber Kollman estimates that for every marketing dollar spent in the state, $361 were put back into our economy by tourists.

"It's really a way to bring in new dollars and support the local economy so that we can have the restaurants and the attractions and the store fronts, and really have a robust economy and quality of life," said Kollman.

Kollman also mentioned that her office anticipates last year's tourism results to be record breaking as well; they should be released in June.

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